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IDRAMEDIA provides the best media monitoring and advertising intelligence solutions in Albania and Kosova. We are the partner of choice for serious business companies, international organisations, PR and advertising agencies, and media outlets that seek to monitor, document and make sense out of their media activities. 

 

Our main advantage is easy to describe: we are a truly professional and independent media monitoring agency and deliver excellent solutions to our clients. Through our web-based monitoring platforms clients can follow any media channels on real-time, view latest ads or news content, verify airing of spots, and download up-to-the-minute reports.

 

We cover TV, Print, Radio, Online and OOH media and help clients interpret trends and information so they can improve their media strategies. Contact us for more detailed information, quotes and demo client accounts.

News


15 October, 2012 at 01:26 PMVodafone Continues to Lead TV Ad Spending During First Half of 2012Vodafone Albania topped the list in TV ad spending* for the first six months of 2012. Covering 13 free-to-air TV channels and 16 DigitAlb channels, Vodafone aired a total worth 6,326,354 Euro over this period. Converted into total air timeRead More...
01 August, 2011 at 05:30 PMEagle Mobile: Top Spender in Print Advertising From January to June 2011 Eagle Mobile has steadily remained the top advertiser in Print media. Both in terms of spending and ad space Eagle Mobile ranks first among mobile operators: it spent nominally* 252,429 € Read More...
01 August, 2011 at 05:23 PMTELECOMMUNICATIONS AND FOOD: Top Sectors in AdvertisingDuring January and February 2011 the two sectors with the highest spending in advertising were Telecommunications (Mobile category) and Food. Our data reveals that these two sectors continuosly are the top Read More...
06 April, 2011 at 10:26 AMLOW ADVERTISING FROM PHARMACEUTICAL COMPANIES ON ALBANIAN TV*Data from IDRAMEDIA for the 2nd quarter of 2010 (April-June) indicates that pharmaceutical brands continue to rank low in the Albanian TV advertising landscape. Overall, advertising expenditures from this sector make up only a small fraction of the total ad expenditure (0.4%) while only 5 brands are present during this quarter.Read More...

POLITICAL ADVERTISING

IDRAMEDIA monitored ads aired on Albanian TV channels during the 2009 general election campaign. Click here to see data and video records of these ads.