Our Story

IDRAMEDIA came about as a natural extension of our market research expertise and capabilities. IDRA Research & Consulting is the preferred partner for many local and international companies seeking to conduct market research in Albania. The combination of our research skills and our experience in measuring public opinion was the breeding ground for conceiving IDRAMEDIA.

We realized there was a gap in the Albanian market regarding media research and intelligence. There was also the need for an independent actor that could collect, process and report media data in an objective and professional manner. What businesses and agencies required was a reliable third party that would monitor the media spectrum for them.

We decided to be the third party that objectively and accurately serves the missing intelligence to advertisers. Being passionate about technology we embarked in a creative journey to establish an advanced technical infrastructure for recording and capturing. We designed and implemented a user-friendly database which is scalable and customisable and established a front-end with the view of offering clients online access to our data. We became the first media monitoring agency to serve clients with a web-based solution which they can access anytime, from anywhere.

Our first reports got the attention of leading ad agencies - particularly international or regional ones. Soon we were serving them with useful media reports including media plan airing verification, daily alerts and monthly competitive reports. A major breakthrough came when a top-notch international company decided to switch media monitoring agencies and contracted IDRAMEDIA after comparing data quality and accuracy. We were surprised to find out that we were already the best in the market. 

Since then IDRAMEDIA has expanded and improved continuously and continues to do so. The story goes on . . . 



IDRAMEDIA monitored ads aired on Albanian TV channels during the 2009 general election campaign. Click here to see data and video records of these ads.