Awareness, credibility, detailed information and availability for IDRAMEDIA’ clients
National and international organizations, PR and advertising agencies and media outlets requiring a reliable third party capable to monitor the media spectrum on their behalf and seeking high professional standards, effective partnership and quality data in order to boost their activity are IDRAMEDIA primary clients. They can follow any media channels on real-time, view latest ads and/or news content, verify airing of spots, download up-to-the-minute reports and are served with useful media reports (including media plan airing verification, daily alerts and monthly competitive reports) through a web-based monitoring platform which can be accessed anytime from anywhere.
“To be the best media intelligence provider in the Albanian media market”
Leading the media intelligence market because we understand strategic marketing and PR. We also know that data alone is not enough therefore we translate data into insight and provide meaningful conclusions for clients.
“We make media monitoring easy and make sense out of media data so that clients can implement successfully their advertising and PR plans and improve their business results”
IDRAMEDIA task is to simplify the monitoring process, to solve easily and swiftly any client request, and to look towards clients’ end results. We do more than keep a watchful eye on the media: we identify and report any detail that has a bearing on clients’ business outcomes.
IDRAMEDIA produces advertising performance indicators that are useful for clients who want to improve their media strategies and increase the effectiveness of their advertising campaigns. Key indicators include:
Our clients work with us to measure TV advertising, to monitor media campaigns, to analyze advertising trends, to gain insight into creative content, to evaluate expenditures, to understand competitors’ advertising moves and to identify the best options for spending their advertising budgets.
Traditionally known as Press Clipping this service extends now into TV and Online media in addition to newspapers and magazines. It brings to clients mentions, news, interviews and articles covering themes, keywords and brands related to the client or to the competition. This service is valuable to PR departments, spokespersons and communication managers. Key performance indicators that are captured by IDRAMEDIA include:
IDRAMEDIA has introduced an original method for measuring audience preferences regarding media channels and particular media content. The results it brings are valuable indicators of viewers’ emotional bonding with content and therefore a reliable predictor of advertising & PR campaign effectiveness. The qualitative scores can be used for:
For clients who require in-depth knowledge of media activities and competitive information we prepare special reports that measure performance of given sectors and companies. These reports are important for annual planning and reporting and for projecting future media strategies.