About Idramedia

  • IDRAMEDIA is the media intelligence and monitoring Unit of IDRA Research & Consulting, a market and public opinion research company with over 10 years on the market. Extensive research experience, state-of-the art technical infrastructure and an enthusiastic team of professionals made IDRAMEDIA a top-quality provider of media intelligence acts successfully in the Albanian and Kosovan markets providing the best media monitoring and advertising intelligence solutions.
  • IDRAMEDIA is a member of ESOMAR and applies high international research standards over its processes. Online database offers the most optimal coverage of TV and Print ad space. Monitoring infrastructure ensures non-stop and up-to-the-minute recording of all ads.
  • As a third party it objectively and accurately serves the missing intelligence to advertisers designing, establishing and implementing an advanced technical infrastructure for recording and capturing, a user-friendly database (scalable and customizable) and a front-end offering clients online access to data collected.
  • IDRAMEDIA provides in-depth knowledge and analysis interpreting trends and information and giving to the customer valuable conclusions and recommendations. TV, Print, Radio, Online and OOH media are covered. Customers are supported in interpreting trends and information in order to improve marketing strategies and adjust PR plans. Non-stop recording and constant monitoring (both content and advertising) of over 36 TV channels, 30 print outlets, 12 radio channels, 40 websites & portals, and all outdoor are conducted in Albania. Non-stop recording and monitoring of over 6 TV channels, all printed media (newspapers and magazines) and over 15 websites and portals are conducted in Kosovo too.

Awareness, credibility, detailed information and availability for IDRAMEDIA’ clients

National and international organizations, PR and advertising agencies and media outlets requiring a reliable third party capable to monitor the media spectrum on their behalf and seeking high professional standards, effective partnership and quality data in order to boost their activity are IDRAMEDIA primary clients.  They can follow any media channels on real-time, view latest ads and/or news content, verify airing of spots, download up-to-the-minute reports and are served with useful media reports (including media plan airing verification, daily alerts and monthly competitive reports) through a web-based monitoring platform which can be accessed anytime from anywhere.

“To be the best media intelligence provider in the Albanian media market”

Leading the media intelligence market because we understand strategic marketing and PR. We also know that data alone is not enough therefore we translate data into insight and provide meaningful conclusions for clients.

“We make media monitoring easy and make sense out of media data so that clients can implement successfully their advertising and PR plans and improve their business results”

IDRAMEDIA task is to simplify the monitoring process, to solve easily and swiftly any client request, and to look towards clients’ end results. We do more than keep a watchful eye on the media: we identify and report any detail that has a bearing on clients’ business outcomes.


  • Experience. 14 years of research experience and over 8 years of media monitoring and intelligence services.
  • Global Standards. Part of IDRA Research & Consulting, the top market research provider in Albania and member of ESOMAR. IDRA certified with ISO 20252 – Market, opinion and social research.
  • Independence. Independent monitoring agency in Albania – no conflict of interest through media buying, or PR services.
  • Best prices. Cost-effective operations and the best prices in the monitoring market.
  • Wide coverage. The largest media scope: highest number of TV & Radio channels, Print outlets, Web pages and Portals monitored as well as a country-wide OOH coverage.
  • Media Effectiveness Research. IDRAMEDIA teams up with the TELEMETRIX unit to provide audience measurement and ratings for analyzing the effectiveness of Advertising campaigns.

What We Do

  • Media Plan Verification. When you need to be absolutely sure that all your spots, logos, pop-ups or mentions are actually aired / published as planned, IDRAMEDIA is here to provide you with the evidence, to capture any changes however small, and to ensure that changes to the plan are well-documented.
  • Competitive Reports. They vary in scope and format, but generally include sector-based data that provide the full picture of the advertising market expressed in various metrics such as ad air time, spending, number of ad occurrences, time of airing, duration, prime time presence, weekend share, premium placements, etc.
  • Daily Reports. When you need immediate documentation for your own or your competitors’ TV, Print or Radio ads, IDRAMEDIA captures and sends you the video, image or audio file in record time.
  • Alerts & Notifications. We send alerts and notify our clients immediately in cases of relevant events, news or ads. Alerts are send via e-mails, SMS or Skype, depending on clients’ preference.

IDRAMEDIA produces advertising performance indicators that are useful for clients who want to improve their media strategies and increase the effectiveness of their advertising campaigns. Key indicators include:

  • Number of ad occurrences
  • Time of airings / Ad placement
  • Total Advertising Air Time / Total Advertising Space
  • Spending
  • Prime Time presence
  • Day part splits
  • Weekend share
  • Premium placement shares
  • Free Spots vs. Sponsorships

Our clients work with us to measure TV advertising, to monitor media campaigns, to analyze advertising trends, to gain insight into creative content, to evaluate expenditures, to understand competitors’ advertising moves and to identify the best options for spending their advertising budgets.

Traditionally known as Press Clipping this service extends now into TV and Online media in addition to newspapers and magazines. It brings to clients mentions, news, interviews and articles covering themes, keywords and brands related to the client or to the competition. This service is valuable to PR departments, spokespersons and communication managers. Key performance indicators that are captured by IDRAMEDIA include:

  • Total coverage time / space
  • Share of coverage time / space
  • Number of news reports / articles (mentions)
  • Number of dedicated news reports / articles (press releases)
  • Ratio of text vs brand appeareance / text vs. photo
  • Number of newspapers
  • Advertising Value Equivalency
  • Tone of Voice

IDRAMEDIA has introduced an original method for measuring audience preferences regarding media channels and particular media content. The results it brings are valuable indicators of viewers’ emotional bonding with content and therefore a reliable predictor of advertising & PR campaign effectiveness. The qualitative scores can be used for:

  • Media campaign planning
  • Media buying negotiations
  • Post-buy evaluations
  • Competitive analysis
In addition, and in cooperation with Telemetrix sh.a, IDRAMEDIA offers professional TV audience measurement.

For clients who require in-depth knowledge of media activities and competitive information we prepare special reports that measure performance of given sectors and companies. These reports are important for annual planning and reporting and for projecting future media strategies.

  • Cross-media analysis
  • Sector-based media presence
  • Cost analysis of advertising & PR campaigns