Vodafone Continues to Lead TV Ad Spending During First Half of 2012
July 2012 – Source: IDRAMEDIA
Vodafone Albania topped the list in TV ad spending* for the first six months of 2012. Covering 13 free-to-air TV channels and 16 DigitAlb channels, Vodafone aired a total worth 6,326,354 Euro over this period. Converted into total air time this makes approximately 364 hours and 52 minutes of advertising time. There is a significant gap with the second biggest advertiser, AMC, that follows with 4,974,531 Euro or an equivalent of 216 hours and 53 minutes of ad time.
With all TOP Five advertisers being either mobile companies or fixed telephony providers the list can be considered as the telecommunication’s big five. Spending figures are as follows:
Top Five Spenders in TV Advertising January – June 2012
The share of spending for the top five advertisers reveals a larger gap between Vodafone and Eagle Mobile – different from previous periods when the two advertisers remained closer in terms of spending. Vodafone maintains the larger share of the top five pie, with 34%, while Plus has the modest share of 11% of ad spending.
*We calculate spending as nominal values based on official media rate cards. They allow valid comparisons but do not reflect ‘real’ spending values by individual advertisers. The average exchange rate for the above is €=139 ALL.
Starting from November 2017, IDRA has joined forces with Flow Financial Ltd., a US based company to establish Flow-IDRA Vietnam, a company focused on market research, media intelligence and software development.
This move is in line with the ambition of IDRA to go beyond operations in Balkan area and establish itself in new and emerging markets. Vietnam has one of the world’s fastest growing economies and this is set to continue. A country of 91 million inhabitants, Vietnam is experiencing economic growth in the range of 6%-8% per year, working hard to attract more foreign investments.
IDRA has entered into a partnership with Flow Financial, a US company which deals with online payment systems with intentions of building a software development team in Vietnam. Such a partnership is of a strategic nature since it complements the data and market intelligence capabilities of IDRA with software development of platforms to deal with data.
As one of the first products to be launched in Vietnam, is our media monitoring system for a market of more than 1.5 billion USD advertisement expenditures per year. We are targeting high value advertisers/companies with a system that offers complete intelligence on media monitoring on a highly competitive fee.
Our Vietnam office has started developing IDRA POLL, an integrated online survey platform to be deployed in Albania and Kosovo and latter in other countries of Balkan region.
Meanwhile, we are creating our network of data enumerators for our Research Unit which will cover firstly Central Vietnam and then move to other parts of the country.
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