ADVERTISING MONITORING it includes advertising data from TV, Print, Radio, Online and OOH, covering the telecommunication sector (fix/mobile telephony, internet and Paid TV) and provides competitive information about each market player. IDRAMEDIA advertising monitoring service is ready to answer to the following questions:
VALUE ADDED: PERIODICAL REVIEWS & QUALITATIVE ANALYSIS A comprehensive analysis of the media landscape and content it includes (but is not limited to): Actual Spending, Ad Air Time or Print Space, Quality Placements, Weekend Shares, Prime Time Coverage and TV Channel Revenues.
TV and Radio Ad Monitoring Workflow
TV and Radio signals are digitally recorded. Audio recognition software and human viewing are used to track all Ads being aired on TV and Radio. Every ad is tracked, matched and entered in a database. A combination of human resources work and state of the art technology solutions is implemented to ensure accuracy and validity of the data entered. Database Managers carry out controls and checks to clean data and corrects entry mismatches. From this moment, processing and reporting is done via two methods:
Ad Monitoring Reports
Print and Online Monitoring WORKFLOW
Daily newspapers/periodical magazines are scanned and images & text are indexed, and then stored into our system. Web pages and portals are navigated daily by our operators, while the system print screens its contents. Client daily reports are easily generated through pre-determined queries and forms and delivered between 8:30 and 11 every morning. Media Plan Verification is carried out in detail by searching both the database and the actual press publications. Media Plan Verification Reports are sent daily, weekly, monthly or as requested. The package of monthly reports is mostly automatic – through advanced software – while analysis and In-Depth Reports are carried out by dedicated professional staff.
Print and Online Monitoring REPORTS
KOLIBRI is currently working with about 30 news platform online which offers real-time daily news summaries on user’s fields and topics of interest. It also works as an information delivery application with easy-access and user-friendly features. It covers a vast area of topics, such as politics, economics, culture, education, etc.
KOLIBRI – “Lajme Shkurt”
ONLINE ACCOUNT is a distinctive feature of IDRAMEDIA. Monitoring data are entered into the database they feature automatically in an online platform which is structured to produce aggregate and detailed reports and data ready to use from clients for their proper internal analyses and purposes. This ensures the outmost transparency of media monitoring process. All media monitoring data related to TV, Radio, Print, Web Portals and Outdoor will be available online. The online account security features include:
IT team is ready and willing to cooperate to ensure a 100% matching of security features. The Online account can be accessed via: client.idramedia.com and it is username/password accessible. The panel is divided for each specific medium and equipped with various search engines for fast generation of raw data and aggregates. Their visualizations provide clear divisions of campaigns or media channels and are easy to work with. All data are downloadable in Excel format. According to a process that will be defined in close collaboration with the involved staff of both parties, the Online Panel is easily customizable as per customer’s needs. In order to get a taste of such a tool, a trial account has been created, which can be accessed using the following username and password:
Username: telekom Password: sLDbA4Wv (Please keep in mind that the password is case sensitive)
Password: sLDbA4Wv (Please keep in mind that the password is case sensitive)
IDRAMEDIA produces advertising performance indicators that are useful for clients who want to improve their media strategies and increase the effectiveness of their advertising campaigns. Key indicators include:
IDRAMEDIA is focused and ready to:
Traditionally known as Press Clipping this service extends now into TV and Online media in addition to newspapers and magazines. It brings to clients mentions, news, interviews and articles covering themes, keywords and brands related to the client or to the competition. This service is valuable to PR departments, spokespersons and communication managers. Key performance indicators that are captured by IDRAMEDIA include:
For clients who require in-depth knowledge of media activities and competitive information we prepare special reports that measure performance of given sectors and companies. These reports are important for annual planning and reporting and for projecting future media strategies.