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Vodafone Continues to Lead TV Ad Spending During First Half of 2012

Vodafone Continues to Lead TV Ad Spending During First Half of 2012

July 2012 - Source: IDRAMEDIA

Vodafone Albania topped the list in TV ad spending* for the first six months of 2012. Covering 13 free-to-air TV channels and 16 DigitAlb channels, Vodafone aired a total worth 6,326,354 Euro over this period. Converted into total air time this makes approximately 364 hours and 52 minutes of advertising time. There is a significant gap with the second biggest advertiser, AMC, that follows with 4,974,531 Euro or an equivalent of 216 hours and 53 minutes of ad time.   

With all TOP Five advertisers being either mobile companies or fixed telephony providers the list can be considered as the telecommunication’s big five. Spending figures are as follows:

Top Five Spenders in TV Advertising January – June 2012

ADVERTISER ALL EURO
Vodafone
879,363,223
6,326,354
AMC
691,459,749
4,974,531
Eagle Mobile
446,829,301
3,214,599
AlbTelecom
308,807,577
2,221,637
Plus
280,163,495
2,015,565

The share of spending for the top five advertisers reveals a larger gap between Vodafone and Eagle Mobile – different from previous periods when the two advertisers remained closer in terms of spending. Vodafone maintains the larger share of the top five pie, with 34%, while Plus has the modest share of 11% of ad spending.

*We calculate spending as nominal values based on official media rate cards. They allow valid comparisons but do not reflect ‘real’ spending values by individual advertisers. The average exchange rate for the above is €=139 ALL.

POLITICAL ADVERTISING

IDRAMEDIA monitored ads aired on Albanian TV channels during the 2009 general election campaign. Click here to see data and video records of these ads.