Monitoring of online media is highly customisable and includes both advertising and editorial content information. Clients receive an accurate picture of what competitors are advertising in a selected number of key websites. The list of websites being monitored is virtually unlimited and IDRAMEDIA offers flexible solutions for web monitoring of all kinds.

The type of information clients receive includes:

  • Web ad space (in pixels)
  • Web ad spending / Advertising Equivalency (for editorial content)
  • Ad positioning (above or below the fold line)
  • Ad shapes
  • Total coverage space (for PR editorial content)
  • Text vs. Photo ratio
  • Tone of voice


IDRAMEDIA monitored ads aired on Albanian TV channels during the 2009 general election campaign. Click here to see data and video records of these ads.