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OOH

Out-of-home advertising, traditionally referred to as Outdoor, occupies a relatively large share of investment from advertisers and it comes second to TV investments.  Due to our research background, at IDRAMEDIA we have a unique and cost-effective method for out-of-home advertising monitoring.

Our OOH monitoring method includes GPS mapping, periodical site checks, photo updates, detailed metadata, competitive reports & analysis, and real-time online access to our platform for easy tracking.

√ Our monitoring method covers the largest number of OOH advertising sites and the most important urban and rural areas.

√ We ensure a wide variety of metadata and key information related to each OOH site and advertising campaign

√ IDRAMEDIA offers a unique solution for measuring exposures and getting to the core of OOH advertising effectiveness: the number of people exposed to each OOH site; their qualitative reaction and attitude; the measure of change in behavior as a result of the exposure.  

 


POLITICAL ADVERTISING

IDRAMEDIA monitored ads aired on Albanian TV channels during the 2009 general election campaign. Click here to see data and video records of these ads.