{"id":1688,"date":"2018-01-10T19:47:16","date_gmt":"2018-01-10T19:47:16","guid":{"rendered":"http:\/\/idradigis.al\/idramedia\/?p=1688"},"modified":"2018-01-17T10:28:14","modified_gmt":"2018-01-17T09:28:14","slug":"vodafone-continues-to-lead-tv-ad-spending-during-first-half-of-2012","status":"publish","type":"post","link":"https:\/\/idramedia.com\/en\/vodafone-continues-to-lead-tv-ad-spending-during-first-half-of-2012\/","title":{"rendered":"Vodafone Continues to Lead TV Ad Spending During First Half of 2012"},"content":{"rendered":"

Vodafone Continues to Lead TV Ad Spending During First Half of 2012<\/strong><\/p>\n

July 2012 – Source: IDRAMEDIA<\/p>\n

Vodafone Albania topped the list in TV ad spending* for the first six months of 2012. Covering 13 free-to-air TV channels and 16 DigitAlb channels, Vodafone aired a total worth 6,326,354 Euro over this period. Converted into total air time this makes approximately 364 hours and 52 minutes of advertising time. There is a significant gap with the second biggest advertiser, AMC, that follows with 4,974,531 Euro or an equivalent of 216 hours and 53 minutes of ad time.<\/p>\n

With all TOP Five advertisers being either mobile companies or fixed telephony providers the list can be considered as the telecommunication\u2019s big five. Spending figures are as follows:<\/p>\n

Top Five Spenders in TV Advertising January \u2013 June 2012<\/em><\/p>\n\n\n\n\n\n\n\n\n
ADVERTISER<\/strong><\/th>\nALL<\/th>\nEURO<\/th>\n<\/tr>\n
Vodasone<\/td>\n879,363,223<\/td>\n6,326,354<\/td>\n<\/tr>\n
AMC<\/td>\n691,459,749<\/td>\n4,974,531<\/td>\n<\/tr>\n
Eagle Mobile<\/td>\n691,459,749<\/td>\n4,974,531<\/td>\n<\/tr>\n
AlbTelecom<\/td>\n691,459,749<\/td>\n4,974,531<\/td>\n<\/tr>\n
Plus<\/td>\n691,459,749<\/td>\n4,974,531<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

The share of spending for the top five advertisers reveals a larger gap between Vodafone and Eagle Mobile \u2013 different from previous periods when the two advertisers remained closer in terms of spending. Vodafone maintains the larger share of the top five pie, with 34%, while Plus has the modest share of 11% of ad spending.<\/p>\n

\"\"<\/p>\n

*We calculate spending as nominal values based on official media rate cards. They allow valid comparisons but do not reflect \u2018real\u2019 spending values by individual advertisers.<\/em>\u00a0The average exchange rate for the above is\u00a0<\/em>\u20ac=139 ALL.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Vodafone Continues to Lead TV Ad Spending During First Half of 2012 July 2012 – Source: IDRAMEDIA Vodafone Albania topped the list in TV ad spending* for the first six months of 2012. Covering 13 free-to-air TV channels and 16 DigitAlb channels, Vodafone aired a total worth 6,326,354 Euro over this period. Converted into total […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1688","post","type-post","status-publish","format-standard","hentry","category-statistics"],"_links":{"self":[{"href":"https:\/\/idramedia.com\/en\/wp-json\/wp\/v2\/posts\/1688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idramedia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idramedia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idramedia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idramedia.com\/en\/wp-json\/wp\/v2\/comments?post=1688"}],"version-history":[{"count":1,"href":"https:\/\/idramedia.com\/en\/wp-json\/wp\/v2\/posts\/1688\/revisions"}],"predecessor-version":[{"id":1782,"href":"https:\/\/idramedia.com\/en\/wp-json\/wp\/v2\/posts\/1688\/revisions\/1782"}],"wp:attachment":[{"href":"https:\/\/idramedia.com\/en\/wp-json\/wp\/v2\/media?parent=1688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idramedia.com\/en\/wp-json\/wp\/v2\/categories?post=1688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idramedia.com\/en\/wp-json\/wp\/v2\/tags?post=1688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}